We're committed to transparency and continuous improvement. Here's how we're making a difference.
At PurePlanet, we believe that keeping your home clean shouldn't mean polluting the planet. Our mission is to provide powerful, effective cleaning solutions while minimizing environmental impact at every step.
From biodegradable formulas to recyclable packaging, every decision we make is guided by our commitment to sustainability. We're not just selling cleaning products – we're building a cleaner future for generations to come.
Since 2024
Eco-friendly mission
We're committed to measurable, verifiable environmental standards across every aspect of our business.
By 2027, all our products will be available in 100% recyclable or refillable packaging only.
All our formulas break down within 28 days, safe for waterways and aquatic life.
All manufacturing and配送 powered by 100% renewable energy by 2026.
Never tested on animals. Leaping Bunny certification in progress.
We plant 1 tree for every 10 products sold through our partnership with Eden Reforestation.
1% of all sales donated to environmental charities and community clean-up initiatives.
Working with trusted organisations to maximise our environmental impact.
EcoCert
1% for the Planet
Eden Reforestation
Leaping Bunny
Plastic Bottles Saved
CO₂ Reduced
Recyclable Packaging
Happy Customers
See how much you could save by switching to PurePlanet refills.
We're working towards recognised certifications to validate our commitment.
In progress - Natural & organic ingredient certification
In progress - European eco certification
In progress - Cruelty-free certification
Milestones on our path to a sustainable future.
PurePlanet launched with a mission to revolutionise eco-friendly cleaning.
Reached 100,000 customers and saved 1 million plastic bottles.
Launched Refill & Win Rewards programme with 50,000+ members.
Target: 100% recyclable or refillable packaging.
Every purchase contributes to a cleaner planet. Be part of the solution.