We're on a mission to revolutionise household cleaning — proving that you don't have to compromise between a clean home and a clean planet.
PurePlanet started with a frustration — why do effective cleaning products have to come at such a high cost to our planet? We believed there had to be a better way.
Today, we're proud to offer a complete range of eco-friendly cleaning solutions that don't compromise on performance. Every product is formulated with biodegradable ingredients, packaged in recyclable materials, and designed to minimise environmental impact.
But we're just getting started. Our commitment to sustainability drives everything we do — from ingredient sourcing to packaging design to our refill rewards programme.
We believe in complete honesty about our ingredients, processes, and environmental impact. No greenwashing, just facts.
Every decision we make considers its environmental impact. The planet comes first — always.
We're building a circular economy where packaging is reused, not discarded. Join the refill revolution.